Well, here we are 2006, a new year…

We are still in the process of updating the main website to relfect our new address, business policies and product listings for 2006. If all goes well, these updates will be completed and in place by the end of next week. Once the website is done, we will also be sending out a mailing, to everyone on our mailing list, with updates on HistoriFigs and information about our plans for 2006.

Last year many of you were intriged by our round up of of sales data for 2004, so in keeping with tradition we present some sales data for 2005. As with last year, we won’t get into $ or actual units sold, just some raw percentages….

I’ll start with two of the newer parts of our business; Custom/Contract casting and online retail sales of goods that we do not produce. The casting portion of our business provided nearly 50% of our total gross revenues, while the online retial sales came in at about 5%. As you can see the new business portions made up the bulk of our gross sales revenues.

OK, now lets get down to sales of the figures which we produce and sell (Scruby, Bloodaxe, Ghastly & Co. and of course HistoriFigs). When we look at just sales of these miniatures things breakdown as follows: Sales of 30mm figures account for 33% of all miniatures sold. Next in line are 25mm figures which weigh in at 25% of sales. We then come to N-Gauge figures at 22% followed by 15mm miniatures at 17% of sales. In the overall picture, 20mm sales were small enough to be factored out almost completely.

Now for a look at how the 2005 data stacks up against 2004…

Scale 2004 2005
30mm 33% 33%
25mm 25% 25%
20mm 5%
15mm 18% 17%
N-Gauge 12% 22%


Things look mostly the same, but as can be seen, N-Gauge has taken a fair sized jump, while 20mm has dropped low enough to not register on the scale

If we take one more look at the sales totals we can see some other trends; Dialing into indivivual purchases (on average) we find that the N-gauge buyer spends more per purchase than any other single scale. We find that 30mm customers come in a (very) close second. These are followed by 25mm and 15mm customers. It might be interesting to note that the average 15mm customer spends less than 1/2 (per purchse) then the average N-Gauge customer.

Our last look will be at the popular eras; As expected, the most popular period is Napoleonic. This is followed by the18th century and Colonial periods. Ancients round out the top four. In the 30mm world, Napoleonic are by far the dominent figures – over 80% of all 30mm sales are Napoleonic figures. In the 25mm realm, we find that Colonial captures 30% of the sales the reaming 70% is split between Napoleonic and 18th Century (Napoleonic having a slight edge). In N-gauge, Napoleonic figures are tops in sales, but in 2005 they were almost beaten out by the newly re-molded 30YW figures. Ancients dominate the 15mm and 20mm scales – not too suprising, since they make up the bulk of our offernings in these two scales.

We wish you all a Happy New Year, and please be sure to stop back in a week or so, as we ramp up for 2006 and the restart of HistoriFigs. Our monthly specials will resume in February, and we have another naming contest in the works (yes, there will be an expansion of the Bloodaxe Science Fiction line).